Be a King
Art direction and design for Budweiser’s Korean adaptation of the global campaign, ‘Be a King’. We addressed the stigma around tattoos and its artists in Korea where tattoos are still illegal and considered to be a taboo. The campaign encompassed a full hero film, a 12-part video profile series for socials, a three-floor multimedia photography exhibition and limited edition cans.
client ― budweiserArt direction and design for Budweiser’s Korean adaptation of the global campaign, ‘Be a King’. We addressed the stigma around tattoos and its artists in Korea where tattoos are still illegal and considered to be a taboo. The campaign encompassed a full hero film, a 12-part video profile series for socials, a three-floor multimedia photography exhibition and limited edition cans.
agency ― virtue worldwide
year ― 2019
Creative Strategist ― Rich Lim
creative direction ― alex koo
art direction & design ― choi hyojung
film production ― delicious langor
film director ― kim gun
tattoo design ― nawoo Kim, apro lee
can design ― covenant
shortlisted at spikes awards 2019