Budweiser

BUDXBEATS POC

Brand Campaign
Graphic Design


Art direction and design for BUDXBEATS events.

As an extension of the BUDXBEATS identity, each monthly event was built around a distinct visual theme that reinforced the platform's values while giving every edition its own character. Concepts such as waves, neon, and distortion were interpreted across print and digital touchpoints, creating a cohesive visual language.

I designed the monthly event posters and art directed the accompanying motion graphics, translating each theme into a dynamic campaign that reflected the energy of the featured artists and the community surrounding the platform.




CLIENT
Budweiser (ABINBEV)

AGENCY
Virtue Worldwide
ART DIRECTION & DESIGN
Choi Hyojung

PHOTOGRAPHY
Chanhee Kim

MUSIC
Jin Sil

MOTION GRAPHICS
YNR Visuals
YEAR
2019
©2026 CHOI HYOJUNG