Rejoice

Emoji Me

Art direction and design for Emoji Me, a social campaign advocating for greater representation of hijabi women.

The campaign challenged the one-dimensional representation of hijabi women by celebrating the individuality and diversity of their identities. Through a social movement and a Change.org petition, we called for a broader range of hijab emojis, while submitting a design proposal to the Unicode Consortium to advocate for lasting change. In the meantime, we created a collection of GIPHY hijab stickers, offering a more expressive and inclusive way for gen-Z hijabi women to represent themselves online.

Shortlisted at Spikes Awards 2022
Honoree at Webby Awards 2022

CLIENT
Rejoice (P&G)

AGENCY
Virtue Worldwide

EXECUTIVE CREATIVE DIRECTOR
Ciaran Bonass

GROUP CREATIVE DIRECTOR
Sudhir Pasumarty

CREATIVE
Dini Lestari, Yara Boraie

ART DIRECTION & DESIGN
Choi Hyojung

YEAR
2021

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