Samsung

Galaxy Academy

Brand Campaign



Art direction for Samsung.com digital content celebrating the launch of the Galaxy Book series.

The campaign featured three creatives from different fields, each highlighting the Galaxy Book through their own workflow and creative practice. A series of short interview films explored their ambitions, creative processes, and the natural role the laptops play in helping bring their ideas to life.






CLIENT
Samsung

AGENCY
VICE Media
CREATIVE DIRECTOR
Alex Koo

ART DIRECTOR
Choi Hyojung, Kim Sanghyun

PRODUCTION
Starboy
YEAR
2019
©2026 CHOI HYOJUNG