GOYO
Brand Identity
GOYO began with a desire to make mindfulness more approachable for a Korean audience, at a time when the concept was still relatively unfamiliar. To better understand the practice, our team visited Buddhist temples and spoke with meditation practitioners, doctors, and religious leaders, exploring how mindfulness could be meaningfully integrated into everyday life.
The app brings together guided meditation, gratitude journaling, and mental wellness articles into a single daily routine. By encouraging users to meditate, reflect, and learn through small, consistent actions, GOYO turns mindfulness into a habit rather than a one-time activity, allowing users to build a personal record of their journey over time.
The interface uses a soft pastel palette and a calm, minimal visual language to create an experience that feels gentle, intuitive, and restorative.
Pixel Kiosk (Choi Hyojung, Jeon Byunghak)
2015