Brand identity design for Mohegan INSPIRE Entertainment Resort. The project centered around redefining the brand through the lens of three archetypes - Magician, Ruler, and Jester - which inspired a new identity that is mesmerizing, empowering, joyful, and connected. While introducing a refreshed visual system, we honored the cultural significance of the original Mohegan Corn Burst icon by retaining and elevating it in the logomark. The new logotype features subtly curved serifs, adding a touch of whimsy to reflect the brand’s more playful and imaginative direction.
Client — Mohegan Inspire Entertainment Resort
agency — dkx
Year — 2023
creative direction — annie kim
art direction & design — choi hyojung