INSPIRE
The identity reimagines the brand as a destination where entertainment, hospitality, and discovery come together in a single experience. While introducing a contemporary visual language, the system preserves and elevates the iconic Mohegan Corn Burst, honoring the brand's heritage while looking toward its next chapter.
The custom logotype features subtly curved serifs that soften its otherwise confident and bold form, bringing a sense of character and playfulness to the identity. Together, the elements create a flexible brand system that balances premium sophistication with a spirit of imagination and escape.
Mohegan Inspire Entertainment Resort
DKX
Annie Kim
ART DIRECTION & DESIGN
Choi Hyojung
2023