Kindlove
The identity reflects Kindlove's 30-year heritage of thoughtfully crafted eyewear. An elongated lowercase slab serif wordmark subtly echoes the proportions of a pair of glasses, while the symbol brings two frames together to form a heart - a quiet nod to the brand name, Kindlove. An ultramarine palette reinforces the brand's sense of trust, clarity, and enduring craftsmanship.
Seeho Vision
DK Studio
DESIGN
Choi Hyojung
2021