Precious Golden Time
Built around the product's five-minute efficacy, the campaign transforms a simple skincare step into a moment of pause. Three visual ASMR films capture morning, evening, and night - ordinary moments that can exist in any day - using soothing soundscapes and cinemagraph-inspired imagery to create a calming rhythm within the fast pace of the social feed. Together, the assets position the five-minute mask treatment as a daily ritual dedicated entirely to rest and restoration.
Clé de Peau Beauté (Shiseido)
AGENCY
Virtue Worldwide
Kolo Lee
ART DIRECTION
Choi Hyojung
BeanInCave
2021