Ready-to-Where
The campaign highlighted Delta's four upgraded cabin classes through the language of fashion, presenting each seat as a statement piece with its own distinctive features. Working with fashion talent from Korea, China, Japan, and Australia, we created a digital film in four languages, where runway-inspired styling and dramatic posing elevated the cabin experience.
Beyond the cabin interiors, the campaign also highlighted Delta's crew, celebrating the warmth, attentiveness, and hospitality that define the travel experience. The finale of a fashion show-inspired travel experience: instead of a designer taking a bow, the captain steps forward, placing the people behind every flight at the center of the story.
Delta Air Lines
AGENCY
VICE Media
Genie Gurnani
CREATIVE DIRECTOR
Alex Koo
ART DIRECTOR
Choi Hyojing
37th Degrees
2019