SCULPY
From the moment customers visit the studio for a professional 3D scan to the careful refinement of their digital model by an experienced 3D designer, the experience feels more like a visit to an artisan's workshop than a tech lab. Hence, the brand identity explores that balance between advanced technology and human craftsmanship.
A wood-inspired color palette and an understated, old-style sans serif typeface evoke the character of traditional craftsmanship, positioning each figurine as a personal object made to preserve a meaningful moment.
SCULPY
Choi Hyojung
2013