Hoegaarden

Time to Savor

Brand Campaign


Art direction for Hoegaarden's social campaign.

Built around the brand message, "All Is Well in Hoegaarden," the campaign explored how moments of relaxation can be found in everyday life. Through a nine-part social video series, we collected and reimagined "Hoegaarden moments" - small pauses that invite people to slow down, unwind, and enjoy the present.



CLIENT
Hoegaarden (ABINBEV)

AGENCY
Virtue Worldwide
CREATIVE DIRECTION
Alex Koo

ART DIRECTION
Choi Hyojung

PRODUCTION
Delicious Langor
YEAR
2019
©2026 CHOI HYOJUNG