Zubni
The identity combines a fresh mint color to convey cleanliness, freshness, and everyday care. Inspired by the shape of squeezed toothpaste, the custom wordmark pairs rounded forms with bold curves to create a friendly and distinctive typographic expression. This visual language extends into a series of half-moon graphic motifs, derived from the similar toothpaste form and a smile, bringing consistency and playfulness across the brand system.
Zubni
AGENCY
DK Studio
Choi Hyojung
2021