In My Sun Era
Developed the campaign concept and creative direction for TOCOBO's first global brand campaign, reframing suncare as something to embrace rather than avoid.
BUDXBEATS
Budweiser's iconic bowtie is transformed into a bold, fragmented graphic system that captures the disruptive energy of underground music culture.
INSPIRE
A brand identity renewal that balances the resort's cultural heritage with a contemporary visual language. The refreshed system preserves the iconic Corn Burst while introducing a custom logotype and flexible identity designed to express a premium destination for entertainment, hospitality, and discovery.
Emoji Me
A social movement campaign that challenged one-dimensional representation by calling for a wider range of hijab emojis. The campaign included a Change.org petition, a proposal to the Unicode Consortium, and a custom set of GIPHY stickers to give hijabi women more ways to express their individuality online.
Led social-first creative across global product launches, developing campaigns that translated the brand's beauty science into engaging digital experiences. The work spanned films, ASMR content, motion graphics, ambassador creative, and the brand's first BIPOC campaign for its expanded foundation shade range.